Gilligan on Data by Tim Wilson

As I’ve written about on many occasions, I’m a huge proponent of establishing clear objectives before trying to come up with metrics. I’ve always claimed that, with this approach, you really get freed up to come up with truly relevant metrics, rather than settling for metrics that are what you’ve always measured or metrics that [...]

I ran into an interesting, but not uncommon scenario this week. I had someone who was trying to do a back-of-the-napkin calculation to assess the relationship between leads and revenue for a company. This is probably the most common relationship that marketers want to find. In the seven years I’ve been in Marketing, I have [...]

A good friend of mine from my youth (and still today) read my first real post on this blog, and it really resonated with him — he’s commented offline about it a couple of times over the past couple of months. He pinged me today asking for some resources that would elaborate on the subject. [...]

Avinash Kaushik has a great blog post about trying to do predictive analytics with web data: “Data Mining And Predictive Analytics on Web Data Works? Nyet!” Avinash is one of the truly brilliant minds in web analytics, so it’s great to see him put his brainpower behind explaining this assertion. And, it’s timely, in light [...]

Rack that up as one of those popular, throwaway cliches, stated with a ho-hum air as if to say, “It’s so factual and irrefutable that I can’t believe I’m wasting my body’s energy pumping carbon dioxide converted from oxygen into the atmosphere to say it.” Drives me nuts. My personal fantasy? Anyone who makes this [...]