Archive for October, 2007

A Seismic Shift in Demand Generation: Putting Your Leads at the Center of Your Lead Marketing (Part 1 of 2)

31st October 2007 by Tim Wilson No Comments

This is a bit of a departure from the normal “data” theme of this blog. But, I’ve been spending a lot of time working on some initiatives around “lead lifecycle management” at Bulldog Solutions, and I thought the article below might be of interest to some of the followers of this blog.
The teaser:
“As your prospects [...]

Fun / Interesting Data on Internet/Web 2.0 Usage

27th October 2007 by Tim Wilson No Comments

Kim Haynes, the HR Manager at Bulldog Solutions, forwarded a pretty interesting post by Lorri Randle about Web 2.0 usage last week. It’s an intriguing post. For one thing, she quotes some interesting statistics: 1.2 million Internet users in the world today, 500,000 users of Twitter as of October 2007, almost 10 million users of [...]

Book Review Part 2 of 2: Super Crunchers

21st October 2007 by Tim Wilson 2 Comments

It’s amazing what an airplane flight can do when it comes to finishing up books that have been lingering. Especially when you pack the “fun” book in your checked baggage so you can’t cheat. Sucks when you arrive at the hotel to find that your “fun” book is, apparently, still sitting in the bedroom at [...]

Book Review Part 1 (of ?): Super Crunchers

19th October 2007 by Tim Wilson No Comments

I promised in an earlier post that I would read Ian Ayres new book, Super Crunchers, and it’s taken me longer to get to it than I’d planned. And, while it’s a fairly easy read, it’s not getting a nightly hit on my nightstand because it tends to get me worked up.
I’m fully aware that [...]

More Data Is Better

2nd October 2007 by Tim Wilson No Comments

I had two discussions yesterday that centered around a similar topic. Both were with people who felt that more data is, by definition, better in the CRM space.
One of the discussions centered on deliverables for a service offering. It’s somewhat a best practice in the services industry to manufacture some sort of hard deliverable so [...]

Inventing a Metric — Redux

1st October 2007 by Tim Wilson No Comments

Shortly after posting my last entry, there were a couple of responses:
Wandering Dave, the poster whose entry sparked the thought, complimented me on the idea (and made some additional comments/cautions regarding the topic).
And, ultimately, the original poster wrote: “The Herfindahl-Hirschman Index is very promising and I am working onhow this behaves and reflects different scenarios. [...]