Gilligan on Data by Tim Wilson

I seem to be a fan of redux postings. I can’t help it — it so often seems that, within a few days of making one entry, something happens that reinforces or expands the point!
Quick recap on my original post on this subject: Chris Brogan made a short video about how he wished he didn’t [...]

Avinash Kaushik — the man, the myth, the legend — had another excellent post yesterday. He titled it Web Metrics Demystified, which is a take on Eric Peterson’s Web Analytics Demystified (book, brand, catchphrase). Avinash has a background in data that extends into the broader world of BI and data warehousing. So, typically, his posts [...]

Boy, are you ever lucky to be reading this post! I’m going to lay out a very simple framework for developing metrics that are actionable from the highest levels of the organization, all the way down to the individual line workers. Why, with this framework and 15-20 minutes of thought, you’ll be ready to purchase [...]

Okay, so I’m going to declare that, henceforth and forthwith, the phrase “social media ROI” will not appear in my blog entries. The more I think about it, the more I really do not like the implication that we’re in search of a holy grail comprised of a mythical numerator divided by a magical denominator.
It’s [...]

And by “Yet another post…” I mean “in the blogosphere.” I do believe this will be my first post on the subject. But, I’m planning to dive into this topic a bit more heavily in the coming days — not in small part because we have a new client who is interested in the subject, [...]