http://www.gilliganondata.com/index.php/2007/12/11/a-simple-process-for-establishing-corporate-metrics/ Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style. Sun, 14 Mar 2010 00:33:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.gilliganondata.com/index.php/2007/12/11/a-simple-process-for-establishing-corporate-metrics/comment-page-1/#comment-20794 Gilligan on Data by Tim Wilson » So, You Think Measuring Marketing Performance Is Hard? Fri, 08 May 2009 21:17:09 +0000 http://www.secondtree.com/data/?p=35#comment-20794 [...] ROI to The Holy Grail, to sticking my tongue in my cheek to the point of meanness when it comes to a “simple” process for establishing corporate metrics, to mulling over Marketing ROI vs. Marketing Accountability, there really is no end to the [...] [...] ROI to The Holy Grail, to sticking my tongue in my cheek to the point of meanness when it comes to a “simple” process for establishing corporate metrics, to mulling over Marketing ROI vs. Marketing Accountability, there really is no end to the [...]

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