Archive for January, 2008

Multidimensional Lead Scoring — What’s All the Buzz About?

31st January 2008 by Tim Wilson 5 Comments

As I’m thinking about how to categorize this post, I’m realizing that, despite the fact that it includes scatter plots, it’s a bit off topic for the sort of things I generally put in this blog. But, back in December, in an afternoon of frenzied, yet focussed, exposition, I dashed out a 15-page pager on [...]

Social Media Success Metrics. Or…at Least Objectives.

27th January 2008 by Tim Wilson No Comments

Jeremiah Owyang has a post on his Web Strategist blog titled Why Your Social Media Plan should have Success Metrics. Based on the URL of the post, it looks like Owyang initially titled the entry “Why Your Social Media Plan should Indicate What Does Success Look Like.” Admittedly, the original title is a bit clunky. [...]

Bounce Rate is not Revenue

22nd January 2008 by Tim Wilson No Comments

Avinash Kaushik just published a post titled History Is Overrated (Atleast For Us, Atleast ForNow). The point of that post is that, in the world of web analytics, it can be tempting to try to keep years of historical data…usually “for trending purposes.” Unfortunately, this can get costly, as even a moderately trafficked site can generate a [...]

gapingvoid on the “Who Owns My Data?” Debate

21st January 2008 by Tim Wilson No Comments

That’s gapingvoid as in “Hugh Macleod draws quick, insightful, witty things.” WARNING: the “Who Owns My Data?” cartoon is highly irreverent (it’s gapingvoid, people!) and includes profanity. ‘nuf said — it’s a chuckler: http://www.gapingvoid.com/Moveable_Type/archives/004409.html There’s really nothing I can add to this. Except that I’m still chuckling. Or, maybe I’m cackling maniacally, as my day [...]

Is “Marketing ROI” Analogous to “Marketing Accountability?”

16th January 2008 by Tim Wilson 1 Comment

I say, “No.” And, actually, it’s not just me. More on that in a minute. I’m going to reference some stuff from wayyyyy back in May 2007 here. I totally missed it when it came out (I’ve got a long list of good excuses), but I recently stumbled across it as I was setting up [...]

Guy Kawasaki (Almost) Says 3-D Graphs Are Evil

14th January 2008 by Tim Wilson No Comments

Guy Kawasaki posted Ten Questions with Garr Reynolds (author of Presentation Zen: Simple Ideas on Presentation Design and Delivery). Question number 10 (which, as it turns out, was not the last question, as, in an apparent nod to Douglas Adams, Kawasaki actually included 13 questions): “Why do you think 2-D graphs are better than 3-D [...]

Welcome to the New Home of Gilligan on Data!

14th January 2008 by Tim Wilson 1 Comment

At least, I hope this is a welcome! Check the URL — now at gilliganondata.com instead of secondtree.com/data. It’s the little things in life, isn’t it? I’ve spent a silly amount of time trying to understand what’s going on under the hood of WordPress. If you’re subscribed to this blog through the Feedburner link, you [...]

Data Portability vs. Privacy

8th January 2008 by Tim Wilson 1 Comment

There is a lot of buzz of late regarding Robert Scoble getting knocked off of Facebook as he was testing out Plaxo and, in the process, scraping data from Facebook. The debate that has primarily raged has been around who “owns” our data when we load it into a social media site. I’m pretty sure [...]

Capturing Web Traffic Data — Two Methods That Suck

2nd January 2008 by Tim Wilson 9 Comments

We’re working with a client who is simultaneously deploying Eloqua for marketing automation while also switching from Urchin 5 to Google Analytics. All three of these tools provide some level of web traffic data. And, right out of the chute, the client was seeing 40% lower traffic being reported by Eloqua than was reported by [...]