Comments on: Death to “Marketing ROI is Return on Influence”…Please!!! http://www.gilliganondata.com/index.php/2008/03/21/death-to-marketing-roi-is-return-on-influenceplease/ Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style. Tue, 07 Feb 2012 18:26:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gilligan on Data by Tim Wilson » Social Media ROI: Stop the Insanity! http://www.gilliganondata.com/index.php/2008/03/21/death-to-marketing-roi-is-return-on-influenceplease/comment-page-1/#comment-550 Gilligan on Data by Tim Wilson » Social Media ROI: Stop the Insanity! Tue, 29 Jul 2008 02:56:53 +0000 http://www.gilliganondata.com/index.php/2008/03/21/death-to-marketing-roi-is-return-on-influenceplease/#comment-550 [...] taken a run at this before…but my assertion that the emperor has no clothe didn’t stick. Either that, or the [...] [...] taken a run at this before…but my assertion that the emperor has no clothe didn’t stick. Either that, or the [...]

]]> By: Connie Reece http://www.gilliganondata.com/index.php/2008/03/21/death-to-marketing-roi-is-return-on-influenceplease/comment-page-1/#comment-170 Connie Reece Sat, 26 Apr 2008 05:05:41 +0000 http://www.gilliganondata.com/index.php/2008/03/21/death-to-marketing-roi-is-return-on-influenceplease/#comment-170 Your lucky day, Tim. Two Connies commenting. :-) I agree w/ my cohort from the frozen north. Relationships are about building trust, which later pays dividends in increased influence. It takes time and can't be measured against individual marketing campaigns. Your lucky day, Tim. Two Connies commenting. :-)

I agree w/ my cohort from the frozen north. Relationships are about building trust, which later pays dividends in increased influence. It takes time and can’t be measured against individual marketing campaigns.

]]> By: Connie Bensen http://www.gilliganondata.com/index.php/2008/03/21/death-to-marketing-roi-is-return-on-influenceplease/comment-page-1/#comment-168 Connie Bensen Fri, 25 Apr 2008 14:42:09 +0000 http://www.gilliganondata.com/index.php/2008/03/21/death-to-marketing-roi-is-return-on-influenceplease/#comment-168 It's about relationships - need I say more? You don't go into a relationship with 'how can I influence' this - it's 'how can I help you'. The return comes back later. It’s about relationships – need I say more?
You don’t go into a relationship with ‘how can I influence’ this – it’s ‘how can I help you’. The return comes back later.

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