Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
Talk about milking a topic in multiple channels! The Marketing News Radio interview I did on multidimensional lead scoring is now available. And…we’ve now added a “video white paper” to the mix, which you can view on the Bulldog Solutions web site [Update: since the redesign of the Bulldog Solutions web site, and, presumably, due [...]
Categorize this as the most tactical of Excel posts ever. But, doggonit, it sometimes amazes me how many really, really, really handy features of Excel most people don’t even know exist. Even in Excel 2003. This is one that I showed to a co-worker several weeks back as I was looking over her shoulder at [...]
Google Analytics recently had a bit of a hiccup with their data processing, which caused the tool to present inaccurate data for many users’ sites for the period between April 30th and May 5th. Google is reprocessing the data, and they expect to get most of it corrected. But, the situation triggered a lengthy and [...]
It’s a bit of a curse in the world of social media and personal branding to sport a John Smith-like name, and “Tim Wilson” certainly qualifies. From a data management perspective, I definitely fall in the “FirstName + LastName” is nowhere close to a unique identifier. I’ve had interesting “<groan>” moments over the years on [...]
I just got back from our third Web Analytics Wednesday — hosted on a Tuesday, because, doggonit, that’s just how we roll in Columbus. Deal with it! We had a great guest speaker — Ken Barhoover from Brulant drove down from Cleveland and gave an excellent presentation on A/B and multivariate testing. Brulant uses Optimost [...]
Awareness (the company) has a Measuring ROI Around Web 2.0 webinar this Thursday, May 22, at 2:00 PM EDT. That’s heavy on the buzzwords, but it sounds like it might have some interesting information. And, I found out about it thanks to a mention on Twitter from Connie Bensen, who will be leaving her new [...]
You keep hearing the buzz about this “multi-dimensional lead scoring” thing. You’ve seen some pictures in a blog entry. You might even have read the white paper. You might have even heard rumors that there is a 10-minute video version of the white paper in the works. Maybe you even read up on how Bulldog [...]
Connie Bensen has a Social Media Measurement post that is worth a read. While the post is focussed on measuring social media specifically, she hits on some areas that, all too often, are overlooked when it comes to developing metrics and then reporting on them over time. The post includes a lot of resources for [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.