Multiple Dimensions in Audio

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You keep hearing the buzz about this “multi-dimensional lead scoring” thing. You’ve seen some pictures in a blog entry. You might even have read the white paper. You might have even heard rumors that there is a 10-minute video version of the white paper in the works. Maybe you even read up on how Bulldog Solutions incorporated multi-dimensional lead scoring in their lead reengagment program.

But, what if none of these cover your preferred mode of learning? By my tally, we’ve missed three channels for getting out and communicating on the subject:

  • Text messages
  • Fax
  • Radio

Well, you’re simply out of luck on the first two, but radio is coming! I’ll be spending an hour next week — Wednesday, May 21st from noon to 1:00 on the American Marketing Association’s Marketing News Radio. The experience promises to be…nothing at all like the picture depicted above. I’ll be sitting in my office on the phone. But, the AMA does a great job with the production of these shows.

The challenge for me is that the subject plays right into a nice, simple picture. And there won’t be any pictures. That’s had me thinking about some analogies and anecdotes that will help make the core concepts resonate a bit more. We’ll see how it goes.

Photo by yarra64

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