Another Successful Web Analytics Wednesday in Columbus
Posted by Tim Wilson - Tuesday, May 20th, 2008 at 09:05 pmI just got back from our third Web Analytics Wednesday — hosted on a Tuesday, because, doggonit, that’s just how we roll in Columbus. Deal with it!
We had a great guest speaker — Ken Barhoover from Brulant drove down from Cleveland and gave an excellent presentation on A/B and multivariate testing. Brulant uses Optimost for the most part, but they are tool-agnostic. The presentation covered both the basics of “why” on A/B testing, but Ken also went into some decent detail as to the logistics behind implementing A/B and multivariate tests. Very interesting stuff.
Finally, another Twitter user in the group — @johnboker attended!
And, thanks to Web Analytics Demystified for sponsoring the event!
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my
June 3rd, 2008 at 7:35 AM
It was a wonderful event! I look forward to June event.
Jonghee