You keep hearing the buzz about this “multi-dimensional lead scoring” thing. You’ve seen some pictures in a blog entry. You might even have read the white paper. You might have even heard rumors that there is a 10-minute video version of the white paper in the works. Maybe you even …
Displaying All Posts Published in May 2008
Connie Bensen has a Social Media Measurement post that is worth a read. While the post is focussed on measuring social media specifically, she hits on some areas that, all too often, are overlooked when it comes to developing metrics and then reporting on them over time. The post includes …