Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I was working with a client last week who was looking to update their lead scoring. This wasn’t any fancy-schmancy multidimensional lead scoring — it was plain ol’ pick-a-few-fields-and-assign-’em-some-values lead scoring. Which is a great place to start. In this case, the company was in the process of streamlining their registration form on one area [...]
Not a week goes by that I don’t see, hear, read, or preach on the topic of measuring marketing results. From equating Marketing ROI to The Holy Grail, to sticking my tongue in my cheek to the point of meanness when it comes to a “simple” process for establishing corporate metrics, to mulling over Marketing [...]
I’ve glanced through various folks’ copies of Stephen Few’s Information Dashboard Design: The Effective Visual Communication of Data on several occasions over the past few years. And, it was a heavy influence on the work that an ad hoc team in the BI department at National Instruments undertook a couple of years ago to standardize/professionalize [...]
Tonight (Tuesday) was our fourth Web Analytics (Wednesday) in Columbus. We switched venues this month, and it looks like it’s going to stick — settling in at The Spaghetti Warehouse. Bryan Cristina’s concern was warranted — I don’t know that I’ve ever been to a restaurant that has beer on tap…but only two beers, and [...]
I’ve been a Twitter user since last fall. My usage has been pretty sporadic, but I seem to have a decent system for keeping one eye cocked without letting it eat into my overall productivity. It’s been a good source for interesting information — some work-related, some not. I’ve been a webanalytics Yahoo! group junkie [...]
In Part I, I took a run at assessing a couple of the most popular baseball statics to see how they measured up as well-formed performance metrics. The other thought that has been running through my mind as I’ve been scoring my son’s baseball games has to do with data management and data quality. Scoring [...]
It’s late spring, and my 9-year-old’s baseball season is getting rolling. Due to my gross lack of eye-hand coordination, I volunteered to do the scoring for the team. There are two basic reasons to score a baseball game: Capture enough information on a single page (two pages, actually) that would allow you to entirely recreate [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.