Web Analytics, 140 Characters at a Time
June 16th, 2008 — Tim Wilson
I’ve been a Twitter user since last fall. My usage has been pretty sporadic, but I seem to have a decent system for keeping one eye cocked without letting it eat into my overall productivity. It’s been a good source for interesting information — some work-related, some not.
I’ve been a webanalytics Yahoo! group junkie for much, much longer.
A couple of weeks ago, Jason Egan started a thread on group titled Any other web analytics folk on Twitter? It turns out a number of us were lurking there. Just over a day later, enough people had chimed in that one brilliant (and damn good looking) fellow suggested using the Twitter hashtag convention — proposing #webanalytics — to help identify web analytics-oriented tweets. Eric Peterson then chimed in within 10 minutes proposing #wa instead of #webanalytics (a char-saving suggestion) and added on that we could all use Twemes to track these tweets.
Just like that, we’ve got a much more immediate channel for web analytics check-ins and connections!
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June 17th, 2008 at 9:14 pm
[...] We literally had attendees coming from far and wide. Judy Thaxton-Borlin from Brulant, who sponsored the evening (thanks!) headed down from Cleveland. And we had the entire Chicago office from Resource Interactive. Unfortunately, our speaker fell through due to a scheduling mix-up — we were slated to have the Community Manager from Bazaarvoice, but settled for a couple of handouts from the recent Bazaarvoice Social Commerce Summit 2008. We had a good discussion about social media — where, when, and how ratings and feedback work on a site (Bazaarvoice’s specialty, and Nicole West of Bath & Body Works discussed how they’ve used the technology, as well as the challenges they’ve come across in mining the data and assessing the impact of the initiative). We had a conversation about Twitter — myself (@tgwilson) and Bryan Cristin (@bigbryc) being the biggest users in the group, although neither of us are diehard advocates. That led to the tale of #wa and Twitter. [...]