http://www.gilliganondata.com/index.php/2008/06/19/so-you-think-measuring-marketing-performance-is-hard/ Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style. Tue, 07 Feb 2012 18:26:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.gilliganondata.com/index.php/2008/06/19/so-you-think-measuring-marketing-performance-is-hard/comment-page-1/#comment-87073 Gilligan on Data by Tim Wilson » Blog Archive » How Marketing is Like Homelessness Fri, 28 Jan 2011 16:41:36 +0000 http://www.gilliganondata.com/?p=119#comment-87073 [...] Earlier this week, I participated in an annual homelessness count in downtown Columbus coordinated by the Community Shelter Board (CSB), which is an organization that drives coordination, collaboration, and consistency across the various homeless shelters in the area. It’s been nationally recognized as a model for how communities can efficiently and effectively meet the basic needs of the homeless. As it turns out, they’re also an organization that does a great job of measurement (which, I now realize, I’ve discussed before). [...] [...] Earlier this week, I participated in an annual homelessness count in downtown Columbus coordinated by the Community Shelter Board (CSB), which is an organization that drives coordination, collaboration, and consistency across the various homeless shelters in the area. It’s been nationally recognized as a model for how communities can efficiently and effectively meet the basic needs of the homeless. As it turns out, they’re also an organization that does a great job of measurement (which, I now realize, I’ve discussed before). [...]

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