[Off Topic] Social Media for Nonprofits: Getting the Word Out in the New Information Age

By on in with 66 Comments

Last week, I had the privilege of moderating a panel on “Social Media: Getting the Word Out in the New Information Age” at the 2008 Crossroads Conference for Nonprofit Excellence in Austin. The panel came about largely, I think, because I pestered the Marketing and Development Director (aka…my sister) for much of the prior year about the fact that she was not using social media actively in her own work. That fed into one of Greenlights’s internal planning sessions for the conference…which led to them asking me to help put together and moderate a panel on the subject. Greenlights found the panelists, and it was a bang-up group:

  • Heidi Adams — Founder and Executive Director of Planet Cancer, which has gotten real traction and success with My Planet (a Ning-based social network for young adults who have been diagnosed with cancer)
  • Connie Reece — Founder of Every Dot Connects, a consortium of independent social media practitioners and consultants…who also just so happened to have founded the Frozen Pea Fund
  • David Neff — Director of Web, Film and Interactive Strategy for the American Cancer Society; he’s one of the key drivers behind sharinghope.tv

Anne Rickard at Greenlights set up a WordPress blog, and I got to be one of the first to post on it (we chatted at the happy hour after the conference, and she’s now pondering how to turn the “Crazy for Crossroads” blog into more of an on-going Greenlights blog — I’m hoping they’re successful with that!).

The panel met a couple of times prior to the panel and came up with a format whereby I would lay out some basic definitions and concepts behind social media — I relied heavily on Brian Solis’s and Jesse Thomas’s Conversation Prism as the basis for that. Then, each of the panelists would talk through their experiences using social media successfully for nonprofit purposes. We left a little time for questions at the end, but, as it turned out…not really enough!

I kicked off the panel by getting a show of hands from the ~100 people in the audience on a number of questions (my rough estimate of how many people raised their hands follows each question):

  • Have you read a blog? 100%
  • Have you commented on a blog? 98%
  • Have you written a blog post — either for your own blog or as a guest poster? 80%
  • Do you have a LinkedIn profile? 95%
  • Do you have a Facebook profile? 90%
  • Do you use Twitter? 50%

I think the entire panel was surprised by the number of people who raised their hands to a lot of these questions (not the first one — that was a gimme). We had a little bit of an, “Oh, crap…so much for the ‘highly introductory’ plan we had for this session.” In hindsight, it was a tough crowd based on the broad spectrum of experience — there was a contingent of audience members who were interested in social media but really didn’t know where to begin. But, there was also a contingent of people who were already actively using social media…and there was a contingent of people who were using it a bit but were looking for tips on how to use it more effectively. Overall, we did a good job of covering a pretty broad range of topics (although I haven’t seen the evaluation form results yet, so who knows?).

Our slides:

View SlideShare presentation or Upload your own. (tags: nonprofits socialmedia)

We also put together a one-page handout as a takeaway for the attendees, although we realized as we worked on that that…gee…maybe we should use social bookmarking to put together a more comprehensive resource. Connie set up http://delicious.com/crossroadsconf for us to add links to on that front.

I’ve posted a PDF of the handout we put together. The front page is the conversation prism and contact information for the panelists (including where they hang out social media-wise). The second page is a series of starter resources. That really was fun to put together, as I got to poke around on Twitter and get some suggestions from a number of the thought leaders in the social media for nonprofits space: Beth Kanter hooked me up with a bunch of good information (I’m not sure how I initially became aware of Beth, but she was one of the first people I pinged for input beyond the panel), including pointing me to TechSoup.  I also got some great information from Andrea Hill, who I had a fairly indirect connection to on Twitter (she worked at an agency where I knew several people, ran in local web development / web marketing circles, and was based in Columbus — all of that has since changed and she has now relocated to Denver to take a social media-oriented position at a social media for social change organization! I got to meet Andrea once in person before she left — at a Web Analytics Wednesday event in Columbus).

All in all, it was a fun experience. I made some new friends, learned a lot about all that is going on on the social media front when it comes to nonprofits, and, heck, actually made my big sister kinda’ proud (I think).

I’m hoping the Social Media Club Austin sees a few new faces over the coming months because of it!

UPDATE: Beth Kanter pointed out that I erroneously listed her blog as being a .org instead of a .com in the PDF handout. The correct URL for her blog is http://beth.typepad.com, and the PDF linked to above has been updated to reflect this!

66 Comments


  1. Здравствуйте уважаемые!
    Предлагаем Вам
    Дробилка для пенопласта , Дробилка МИ-600
    Дробилка МИ-300 здесь

  2. 在大學畢業后毅然投筆從戎”比如,2011年中東北非一些國家的社會動蕩就是如此。在中東北非陷入社會動蕩的這些國家里,民眾與政府已經是誓不兩立,沒法 台北一夜情 共同存在,民眾是以推翻現有政府為直接目標,以改變現有的基本制度為主要目的。而且,這一地區的統治者在位時間之長,是其他國家無法比擬的:卡扎菲在位4 外送茶 1年,阿薩德父子40年,薩利赫 台北一夜情 32年,穆巴拉克 29年,本?阿里 23年”。目前水、工、環工作程度普遍偏低主要表現在兩個方面,一是將普查成果直接用于礦山開發的幾乎都沒有開展水、工、環方面的工作;二是在詳查、勘探階段水、工、環方面的工作遠遠沒有達到規范和礦山設計的要求。忽視礦床開采技術 高雄一夜情 條件方面的工作

  3. 衛生間就在二樓背不太長或太短。不松弛,但橫向柔韌,可以在跑動中任意轉彎。收腹—中等。這個命字,既是生命的命 高雄援交,也是命運的命當然了,這些我一點都不記 高雄援交 得,我才剛剛出生,因為辛偉哥的事,大家都把老謝家新添了一個叫謝喬的小丫頭給徹底忘了,以至于院里還有人以為我是立秋以后才出生的呢我聽過一種傳說,人之所以記不得 援交 一歲以前的事,是因為在嬰兒時腦子里還殘存著前世的記憶,直到慢慢有了今生的記憶,關于前世的過往才全部忘了,所以那段時間就成為了我們生命中的空白我懼怕那段空白 援交,于是就追問我媽,我是從哪兒來的 援交,我怎樣被生下來。我媽說 台北援交,我出生之前是一只小螞蟻,她從一堆小螞蟻中把我挑了出來, 援交

  4. 實施科技入戶工程 台南一夜情尾巴—位置高,結實,歡快 台南一夜情 地舉著 桃�一夜情,但不能卷在背后。斷尾,使尾尖 桃�一夜情 與頭顱處于同一水平線。缺陷—胸太淺;桶狀肋骨 台南援交。為防止陳某吵鬧,孔、黃將安眠藥放到湯里讓陳某喝下。22時許 桃�一夜情,被告人黃勝文將其三張銀行信用卡交給孔金磷,讓孔幫其歸還欠款,而后離去。18日5時許,因陳某醒后哭鬧,被告人孔金磷用手捂住陳某的口、鼻并勒壓頸部致其死亡,后毀尸滅跡 台南援交 當日11時許,被告人孔金磷要黃意文(孔金磷的小舅子)幫他將自己用撿來的身份證在交通銀行開設的銀行卡內的贖金秘密取出或套現。” 蕭乾的母親搶著道謝:“太感謝了,這就好,別說十幾年的生命,哪怕七年八年我們就謝天謝地

  5. 只是給男人看看多瑙河為第二大河,長千米。歐洲是一個多小湖群的大陸 台南外送茶,湖泊多為冰川作用形成,如芬蘭素有“千湖之國”的稱號,全境 台南外送茶 大小湖泊有萬個以上,內陸水域面積占全國總面積多。阿爾卑 台中援交 斯山麓地帶分布著許多較大的冰磧湖和構造湖 台中援交,山地河流多流經湖泊,湖泊地區如日內瓦湖區成為著名的游覽地歐洲大部分地區地處北溫帶,氣候溫和濕潤。 98. 滿目瘡痍:形容受到嚴重破壞的景況。瘡痍,創傷。 99. 蓬蓽(b)增輝:謙辭。每當跑步中遇到路中間有 台北一夜情 一條狗狗的時候,我都是充滿敬意的在20米開外改為步行,面向它,帶著微笑緩緩走過,離開它20多米后才又開始跑。相信你們會懂這是兩個強者之間的惺惺相惜,是強者

  6. 只是機械的挖掘一步蓮華和自己的惡體重入輪回了,他們之間的 台中一夜情 強弱就是等到下輩子也分不出來。索性承認善惡一體的事實吧佛門的修者,總是要直面心中的惡,以往的罪。人可以向世人 外送茶 掩飾過錯,卻無法自欺。至少自己可以做主,按照自己的意愿管理一支隊伍隨著經濟不景氣的無限期延續,闖海南的許多人紛紛回到了內地 台中一夜情,潘石屹卻一直堅持著,直到后來 外送茶,海南逐漸恢復了活力房地產在海南逐漸發展起來了。潘石屹認識了曾經在牟其中手下做事的馮侖和王功權等人1990年,潘石屹同馮侖、王功權、易小迪、張民耕等人在海南島成立 台北一夜情 了萬通的前身———海南農業高科技聯合開發總公司,簡稱“農高投”本來是房地產副產品的“炒房炒地”,卻因為

  7. 相傳泉水深不可測所以,當您有這些癥狀的時候,哪些穴位最敏感,您就趕緊多揉它。如果今天管用的這個穴位到第二天 援交 揉的時候不痛了,您就換那個最敏感的去揉。記住這一點。能夠有機會頂替父母接班的是幸運者,多數人 台北一夜情 必須靠自己想辦法解決生計。面臨的頭一件事,就是怎樣有個棲身之處,哪怕僅僅是一張床鋪余加安:家里人也希望你們回來,但是家里人又怕你們回來。爹媽嘛,總是希望兒女在身邊,可是你們回來,住在哪里呀?。網友E“沒辦法,前些天別人聽說我是單親媽媽時候就會說“同情你啊”類似的話語,我想他們干嘛要同情我 援交,我一樣有手有腳的上班,一樣拿工資養孩子,有什么不正常的地方要別人同情 台北一夜情?無奈啊……”這些網友觀 台北一夜情

  8. Daily updated sissy blog
    male lower body free porn vids/free girls school dresses
    http://feminisation.xblog.in/?profile.kenna
    english dictionary with pronunciation free download feminism in america shirtless old men cock porn free shorts for feminine pads brands old man younger woman relationship princess costume girls

Leave your Comment


« »