Archive for December, 2008

Performance Measurement — Starting in the Middle

30th December 2008 by Tim Wilson No Comments

Like a lot of American companies, Nationwide (Nationwide: Car Insurance as well as the various other Nationwide businesses) goes into semi-shutdown mode between Christmas and New Years. I like racking up some serious consecutive days off as much as the next guy…but it’s also awfully enjoyable to head into work for at least a few [...]

“The Axiom of Research” and “The Axiom of Action”

16th December 2008 by Tim Wilson 1 Comment

I attended a one-day seminar today on “The Role of Statistical Concepts and Methods in Research” taught by Dr. Tom Bishop of The Ohio State University. Dr. Bishop heads up a pretty cool collaboration between Nationwide (all areas of the company, including Nationwide: Car Insurance) and OSU, and this seminar was one of the types [...]

NCOA? CASS? AKA: My New Job

14th December 2008 by Tim Wilson 3 Comments

It’s about time that I posted exactly what it is I’m doing now that I left Bulldog Solutions. As I told a friend in an e-mail last week, I’ve gone from a job that is 2 miles wide and 2 inches deep, to a job that is 1 inch wide and 10 miles deep! And, [...]

“You only get one chance to do it right. Try not to screw it up.”

13th December 2008 by Tim Wilson 1 Comment

Thus were the words that subtitled Bryan Cristina’s presentation (PPT) on campaign tracking at the December Web Analytics Wednesday in Columbus last Wednesday, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect at BJ’s Restaurant in Powell.
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When it comes to screwing things up, we certainly had our opportunities:

Originally, we had planned on meeting at O’Shaughnessy’s Pub down in the Arena [...]

Harvey Balls: A Good Way to Ramp Back Up

3rd December 2008 by Tim Wilson No Comments

As you may have noticed, my blogging here over the past couple of months has been pretty sparse. That was largely because I was winding down one job, taking a “break” between jobs, and then ramping up in my new job. The first was mentally exhausting, the second was physically exhausting, and the third was [...]