Displaying All Posts Published in December 2008


Like a lot of American companies, Nationwide (Nationwide: Car Insurance as well as the various other Nationwide businesses) goes into semi-shutdown mode between Christmas and New Years. I like racking up some serious consecutive days off as much as the next guy…but it’s also awfully enjoyable to head into work …

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Thus were the words that subtitled Bryan Cristina’s presentation (PPT) on campaign tracking at the December Web Analytics Wednesday in Columbus last Wednesday, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect at BJ’s Restaurant in Powell.   When it comes to screwing things up, we certainly had our opportunities: Originally, we had planned on …

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