Gilligan on Data by Tim Wilson

I was in a presentation today where the presenter spoke enthusiastically and at length about how customer data is king — how companies that gather customer data (both explicit data provided by the customer, behavioral data collected about the customer, and external data acquired from third party sources) and put it together effectively can serve [...]

I got tagged for the “Seven things…” meme by Chris Wilson. The rules: Link to your original tagger(s) and list these rules in your post. Share seven facts about yourself in the post. Tag seven people at the end of your post by leaving their names and the links to their blogs. Let them know [...]

Another month, another Web Analytics Wednesday (WAW) in Columbus. We had two sponsors — both the Web Analytics Wednesday Global Sponsors and Lightbulb Interactive, which was nifty. And, we headed back to O’Shaughnessy’s Public House because, by golly, we just knew if we gave them enough chances they could get up to batting .500 when it [...]

The first Columbus Web Analytics Wednesday of the year is coming! As always, the meetup is open to anyone and everyone who is interested in web analytics — we just ask that you register so we have a sense of what our headcount will be. We are heading back downtown this month, and back to [...]

I stumbled across a March 2008 paper written by Mike Ferguson of Intelligent Business Strategies a couple of weeks ago that looked really interesting, and I finally got around to reading through it this weekend. First looks were not deceiving! The paper is Getting Started with Master Data Management. The link I went through required [...]

There’s an interesting piece over at SearchCRM with three experts’ predictions for 2009. The first expert — Bill Band of Forrester Research — had an intriguing list of six trends he expects to see in 2009 in CRM suites. The three that really jumped out at me (the bold text is Band’s label, and everything [...]