Comments on: The Most Meaningful Insights Will Not Come from Web Analytics Alone

By: Track Lighting Kits

Track Lighting Kits — Wed, 13 Oct 2010 07:10:29 +0000

google analytics is a free tool that give you your website statistics”;-

By: Blind Acre Media

Blind Acre Media — Wed, 14 Oct 2009 16:40:31 +0000

I think this is a very informative article, and I agree, Analytics should reall encompass a whole group of variables. I think “digital analytics” is put nicely.

By: Jen

Jen — Mon, 14 Sep 2009 21:37:17 +0000

I think this makes sense – it’s like the idea of measuring a brand’s “presence” or something. I am also very keen on your use of the word “signals” here. It’s very apt. Sorry that’s not very articulate! Just imagine me nodding vigorously and saying “hmmmm”

By: Rick Kleban

Rick Kleban — Mon, 14 Sep 2009 18:10:09 +0000

I agree that we need to take a broader perspective. It makes sense given that what we do as “internet” marketers has evolved/matured to the point where multiple digital tactics are brought to bear on a single initiative (in which the website is just one). Our mission is the same, help understand and inform internet marketing strategy & execution and “digital” helps encompass non-web things such as twitter.