Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I’m finding myself in a lot of conversations where I’m explaining the difference between “outputs” and “outcomes.” It’s a distinction that can go a long way when it comes to laying out a measurement strategy. It’s also a distinction that can seem incredibly academic and incredibly boring. To the unenlightened!
Outputs are simply things that happened [...]
Last week’s Columbus Web Analytics Wednesday had something of an odd vibe, but it was also one of the most tactically informative ones that we’ve had to date! The crowd was smaller than usual — 18 attendees — due to a confluence of factors ranging from the influenza virus (not H1N1, as far as I [...]
Put this down as one of my more tactical posts, brought on by a fit of lingering annoyance with the use (and by “use” I mean “grotesque misuse”) of trend indicators on reports and dashboards. The trouble is that trends are a trickier business than they seem at first blush, and, at the same time, [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.