I’m finding myself in a lot of conversations where I’m explaining the difference between “outputs” and “outcomes.” It’s a distinction that can go a long way when it comes to laying out a measurement strategy. It’s also a distinction that can seem incredibly academic and incredibly boring. To the unenlightened! …
Displaying All Posts Published in October 2009
Last week’s Columbus Web Analytics Wednesday had something of an odd vibe, but it was also one of the most tactically informative ones that we’ve had to date! The crowd was smaller than usual — 18 attendees — due to a confluence of factors ranging from the influenza virus (not …
Put this down as one of my more tactical posts, brought on by a fit of lingering annoyance with the use (and by “use” I mean “grotesque misuse”) of trend indicators on reports and dashboards. The trouble is that trends are a trickier business than they seem at first blush, …