Archive for December, 2009

Four Books That Will Change the Way You Communicate

22nd December 2009 by Tim Wilson 1 Comment

I don’t think I will ever forget the first time that I made a presentation at work. It was just over a decade ago, I was just a few months into my employment at a company where I would work for the next eight years, and I was on the hook to present a new [...]

The Spectrum of Data Sources for Marketers Is Wide (and Overwhelming)

14th December 2009 by Tim Wilson 1 Comment

I’ve been using an anecdote of late that Malcolm Gladwell supposedly related at a SAS user conference earlier this year: over the last 30 years, the challenge we face when it comes to using data to drive actions has fundamentally shifted from a challenge of “getting the right data” to “looking at an overwhelming array [...]

How Succinctly Can I Explain Why Pie Charts Are Evil?

2nd December 2009 by Tim Wilson 6 Comments

I’m right at three months into my new gig, and, around the office, probably the most commonly known fact is, “He hates pie charts.” It’s not that I’ve exactly been standing at the elevator handing out leaflets explaining why pie charts are evil, but I have, apparently, chosen a couple of particularly public venues to [...]