Comments on: The Fun of Facebook Measurement http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/ Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style. Tue, 07 Feb 2012 18:26:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Martin McElliott http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-102721 Martin McElliott Thu, 10 Nov 2011 15:15:49 +0000 http://www.gilliganondata.com/?p=651#comment-102721 Facebook has a claim that if a post is shared from a website onto Facebook that is has had 22,500 impressions in a 72 hour period. This being the case, is that number accurate. Based on the average FB user having 150 friends and that one person will either share the article, comment or like the post. 150X150 = 22,500 This number seems very high, but as you point out, as a user refreshes a page, they post gets another impression even if they scroll past it. Facebook has a claim that if a post is shared from a website onto Facebook that is has had 22,500 impressions in a 72 hour period. This being the case, is that number accurate. Based on the average FB user having 150 friends and that one person will either share the article, comment or like the post. 150X150 = 22,500 This number seems very high, but as you point out, as a user refreshes a page, they post gets another impression even if they scroll past it.

]]> By: Michael Williams http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-40523 Michael Williams Wed, 05 May 2010 11:29:03 +0000 http://www.gilliganondata.com/?p=651#comment-40523 I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.**, I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.**,

]]> By: Web Analytics Tracking on a Facebook Page | Gilligan on Data by Tim Wilson http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-37452 Web Analytics Tracking on a Facebook Page | Gilligan on Data by Tim Wilson Mon, 01 Mar 2010 14:08:36 +0000 http://www.gilliganondata.com/?p=651#comment-37452 [...] an increasing need to have better visibility into activity on those pages. I wrote an entire post on the subject of Facebook measurement back in January, and I’ve had to update it several times since then as Facebook has rolled [...] [...] an increasing need to have better visibility into activity on those pages. I wrote an entire post on the subject of Facebook measurement back in January, and I’ve had to update it several times since then as Facebook has rolled [...]

]]> By: Social Media News 2/22/10 « Five Feet of Dynamite http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-37111 Social Media News 2/22/10 « Five Feet of Dynamite Tue, 23 Feb 2010 02:34:07 +0000 http://www.gilliganondata.com/?p=651#comment-37111 [...] The Fun of Facebook Measurement – Gilligan on Data [...] [...] The Fun of Facebook Measurement – Gilligan on Data [...]

]]> By: Walt Goshert http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-36208 Walt Goshert Wed, 03 Feb 2010 19:59:53 +0000 http://www.gilliganondata.com/?p=651#comment-36208 Excellent work Tim! The inside story of how to figure out if Facebook is really working in your business. Some basic tools to help you... but as you outline, quite a bit missing. Yet,as Alvin mentioned, it's a great credibility piece to share with prospective clients who are "on the fence" about Facebook and have a "Show Me" mindset. How the Privacy vs. ROI metrics conversation evolves will be interesting. Thanks for your insights! Excellent work Tim!

The inside story of how to figure out if Facebook is really working in your business. Some basic tools to help you… but as you outline, quite a bit missing. Yet,as Alvin mentioned, it’s a great credibility piece to share with prospective clients who are “on the fence” about Facebook and have a “Show Me” mindset.

How the Privacy vs. ROI metrics conversation evolves will be interesting.

Thanks for your insights!

]]> By: Sabrina Whetham http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-36205 Sabrina Whetham Wed, 03 Feb 2010 19:18:56 +0000 http://www.gilliganondata.com/?p=651#comment-36205 Great post! I will be coming back to this several times. Going to Share with those on twitter and on our facebook fan page. Whetham Solutions Website Development. Great post! I will be coming back to this several times. Going to Share with those on twitter and on our facebook fan page.

Whetham Solutions Website Development.

]]> By: Mari Smith http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-35948 Mari Smith Thu, 28 Jan 2010 20:16:13 +0000 http://www.gilliganondata.com/?p=651#comment-35948 Superb post, Tim!! I dig your style -- totally overdeliver on content, go deep, and provide practical support. Way cool. I'm sharing with my peeps on Facebook! Cheers, @marismith P.S. My book "Facebook Marketing: An Hour A Day" co-authored with Chris Treadaway, comes out May 3rd published by Wiley. Feel free to shoot me an email if you have a nugget we could drop in for you with a credit. :) Happy to chat further! Superb post, Tim!! I dig your style — totally overdeliver on content, go deep, and provide practical support. Way cool. I’m sharing with my peeps on Facebook!

Cheers,
@marismith
P.S. My book “Facebook Marketing: An Hour A Day” co-authored with Chris Treadaway, comes out May 3rd published by Wiley. Feel free to shoot me an email if you have a nugget we could drop in for you with a credit. :) Happy to chat further!

]]> By: Tim Wilson http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-35734 Tim Wilson Thu, 21 Jan 2010 12:47:33 +0000 http://www.gilliganondata.com/?p=651#comment-35734 Thanks, Mike and Alvin! It's been an interesting couple of weeks, as I've been uncovering more of what is/is not possible, as well as Facebook's general stance in this area -- should be a follow-up post soon! Thanks, Mike and Alvin! It’s been an interesting couple of weeks, as I’ve been uncovering more of what is/is not possible, as well as Facebook’s general stance in this area — should be a follow-up post soon!

]]> By: Mike Deichmiller http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-35725 Mike Deichmiller Thu, 21 Jan 2010 03:27:50 +0000 http://www.gilliganondata.com/?p=651#comment-35725 Tim, Great post! I think you nailed it. Facebook has to step up for marketers so that we can better measure and report for our clients in a way that is ultimately meaningful and action oriented. Hopefully they are listening... Thanks! Tim,
Great post! I think you nailed it. Facebook has to step up for marketers so that we can better measure and report for our clients in a way that is ultimately meaningful and action oriented. Hopefully they are listening…
Thanks!

]]> By: Alvin Brown http://www.gilliganondata.com/index.php/2010/01/11/the-fun-of-facebook-measurement/comment-page-1/#comment-35527 Alvin Brown Thu, 14 Jan 2010 19:37:51 +0000 http://www.gilliganondata.com/?p=651#comment-35527 Great work, Tim! I've sent this link onto about 5-6 clients looking into Facebook Marketing. Thanks! :) Great work, Tim! I’ve sent this link onto about 5-6 clients looking into Facebook Marketing. Thanks! :)

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