Comments on: The Fun of Facebook Measurement

By: Michael Williams

Michael Williams — Wed, 05 May 2010 11:29:03 +0000

I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.**,

By: Web Analytics Tracking on a Facebook Page | Gilligan on Data by Tim Wilson

Web Analytics Tracking on a Facebook Page | Gilligan on Data by Tim Wilson — Mon, 01 Mar 2010 14:08:36 +0000

[...] an increasing need to have better visibility into activity on those pages. I wrote an entire post on the subject of Facebook measurement back in January, and I’ve had to update it several times since then as Facebook has rolled [...]

By: Social Media News 2/22/10 « Five Feet of Dynamite

Social Media News 2/22/10 « Five Feet of Dynamite — Tue, 23 Feb 2010 02:34:07 +0000

[...] The Fun of Facebook Measurement – Gilligan on Data [...]

By: Walt Goshert

Walt Goshert — Wed, 03 Feb 2010 19:59:53 +0000

Excellent work Tim!

The inside story of how to figure out if Facebook is really working in your business. Some basic tools to help you… but as you outline, quite a bit missing. Yet,as Alvin mentioned, it’s a great credibility piece to share with prospective clients who are “on the fence” about Facebook and have a “Show Me” mindset.

How the Privacy vs. ROI metrics conversation evolves will be interesting.

Thanks for your insights!

By: Sabrina Whetham

Sabrina Whetham — Wed, 03 Feb 2010 19:18:56 +0000

Great post! I will be coming back to this several times. Going to Share with those on twitter and on our facebook fan page.

Whetham Solutions Website Development.

By: Mari Smith

Mari Smith — Thu, 28 Jan 2010 20:16:13 +0000

Superb post, Tim!! I dig your style — totally overdeliver on content, go deep, and provide practical support. Way cool. I’m sharing with my peeps on Facebook!

Cheers,
@marismith
P.S. My book “Facebook Marketing: An Hour A Day” co-authored with Chris Treadaway, comes out May 3rd published by Wiley. Feel free to shoot me an email if you have a nugget we could drop in for you with a credit. Happy to chat further!

By: Tim Wilson

Tim Wilson — Thu, 21 Jan 2010 12:47:33 +0000

Thanks, Mike and Alvin! It’s been an interesting couple of weeks, as I’ve been uncovering more of what is/is not possible, as well as Facebook’s general stance in this area — should be a follow-up post soon!

By: Mike Deichmiller

Mike Deichmiller — Thu, 21 Jan 2010 03:27:50 +0000

Tim,
Great post! I think you nailed it. Facebook has to step up for marketers so that we can better measure and report for our clients in a way that is ultimately meaningful and action oriented. Hopefully they are listening…
Thanks!

By: Alvin Brown

Alvin Brown — Thu, 14 Jan 2010 19:37:51 +0000

Great work, Tim! I’ve sent this link onto about 5-6 clients looking into Facebook Marketing. Thanks!

By: Tim Wilson

Tim Wilson — Wed, 13 Jan 2010 12:49:49 +0000

Great stuff, Sean. Great point about “the top 20″ — that’s information that would be great if it were more readily accessible (great for the fans, too, in that it would allow the page to support/align with the popular interests of the fan base).

It does seem like Facebook will need to support brands more effectively, and providing better data is certainly a key to that (even if they charge for the service). The paid advertising model is, understandably, the company’s main focus, but it’s a limiting view.

Thanks for the thoughtful comment!