Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
We had a fantastic Web Analytics Wednesday last week in Columbus, sponsored by (Adobe) Omniture, with just under 50 attendees! Darren “DJ” Johnson was the presenter, and he spoke about web site optimization (kicking off with a riff of how “optimization” is an over-used word!). I, unfortunately, forgot my “good” camera, which means my photojournalism duties [...]
Stephen Few wrote a brilliant (and rather scathing) post recently: Big BI is Stuck: Illustrated by SAP BusinessObjects Explorer. In the post, he extensively quotes marketingspeak from various SAP executives and then picks apart their claims. He follows that part of the post with excerpts from a review of their new BusinessObjects Explorer that highlights [...]
I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire to do so shines an interesting light on the way that social media has blurred the concept of a “web site.” Back in the day, [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.