Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
At Resource Interactive, our clients frequently ask us, “What social media tools do you recommend?” It’s a tricky question for a couple of reasons: Every time we’re asked, the request seems to come from a client with an entirely unique set of social media “tool” needs There are somewhere between an oodle and a gazillion [...]
Earlier this week, I attended the Digital Media Measurement and Pricing Summit put on by The Strategy Institute and walked away with some real clarity about some realities of online marketing measurement. The conference, which was relatively small (less than 100 attendees) had a top-notch line-up, with presenters and panelists representing senior leadership at first-rate [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.