Comments on: From Data to Action — The Many Flavors of Latency http://www.gilliganondata.com/index.php/2010/06/09/from-data-to-action-the-many-flavors-of-latency/ Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style. Tue, 07 Feb 2012 18:26:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrew Blank http://www.gilliganondata.com/index.php/2010/06/09/from-data-to-action-the-many-flavors-of-latency/comment-page-1/#comment-43329 Andrew Blank Wed, 30 Jun 2010 18:37:06 +0000 http://www.gilliganondata.com/?p=774#comment-43329 I agree with you on critiquing the curve, but I'm wondering what a "business event" is? You are assuming that it is a company event like an email promotion. Could it instead be more customer-centered like a sale that's based on the promotion? Then then curve might make more sense. I agree with you on critiquing the curve, but I’m wondering what a “business event” is? You are assuming that it is a company event like an email promotion. Could it instead be more customer-centered like a sale that’s based on the promotion? Then then curve might make more sense.

]]> By: Ron Ploof http://www.gilliganondata.com/index.php/2010/06/09/from-data-to-action-the-many-flavors-of-latency/comment-page-1/#comment-42629 Ron Ploof Thu, 17 Jun 2010 18:21:23 +0000 http://www.gilliganondata.com/?p=774#comment-42629 Great post as usual, Tim. If we extend the time axis, we'd likely see a momentary increase in value as the result of the concept of The Long Tail. For example, if a restaurant announces a Grand Opening, the graph above is accurate as the initial "buzz" diminishes exponentially over time. But if we consider that the content is now stored online, its value increases for the guy consulting Google for a wedding anniversary celebration venue. Yesterday, the value of the information was very small to him. Today, after his wife asks where they're going for dinner, the information becomes VERY valuable to him:-) I like to call this concept the "double-value curve." Great post as usual, Tim.

If we extend the time axis, we’d likely see a momentary increase in value as the result of the concept of The Long Tail.

For example, if a restaurant announces a Grand Opening, the graph above is accurate as the initial “buzz” diminishes exponentially over time.

But if we consider that the content is now stored online, its value increases for the guy consulting Google for a wedding anniversary celebration venue.

Yesterday, the value of the information was very small to him. Today, after his wife asks where they’re going for dinner, the information becomes VERY valuable to him:-)

I like to call this concept the “double-value curve.”

]]> By: Kevin Ertell http://www.gilliganondata.com/index.php/2010/06/09/from-data-to-action-the-many-flavors-of-latency/comment-page-1/#comment-42576 Kevin Ertell Wed, 16 Jun 2010 14:35:51 +0000 http://www.gilliganondata.com/?p=774#comment-42576 Nice post, Tim. I agree with your conclusion. While I understand the basic concept of getting information quickly, rushing to get data can leave us open to reacting to incomplete data, and that's dangerous. I explore a similar topic in more detail on my blog when I compared this rush to data to some of the silliness that occurs on the 24-hour news networks. You can find that post at http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/09/are-web-analytics-like-24hour-news-networks.html. Nice post, Tim. I agree with your conclusion. While I understand the basic concept of getting information quickly, rushing to get data can leave us open to reacting to incomplete data, and that’s dangerous. I explore a similar topic in more detail on my blog when I compared this rush to data to some of the silliness that occurs on the 24-hour news networks. You can find that post at http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/09/are-web-analytics-like-24hour-news-networks.html.

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