http://www.gilliganondata.com/index.php/2010/07/26/marketing-measurement-and-the-mississippi-river/ Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style. Tue, 07 Feb 2012 18:26:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.gilliganondata.com/index.php/2010/07/26/marketing-measurement-and-the-mississippi-river/comment-page-1/#comment-95425 A Framework for Social Media Measurement Tools | Gilligan on Data by Tim Wilson Tue, 08 Mar 2011 12:50:43 +0000 http://www.gilliganondata.com/?p=799#comment-95425 [...] level, which is akin to the line of business manager evaluating his area’s finances. I use a Mississippi River analogy to try to explain that approach to [...] [...] level, which is akin to the line of business manager evaluating his area’s finances. I use a Mississippi River analogy to try to explain that approach to [...]

]]> http://www.gilliganondata.com/index.php/2010/07/26/marketing-measurement-and-the-mississippi-river/comment-page-1/#comment-95357 Monthly Reports that Matter « Digital Discoveries Sun, 06 Mar 2011 20:40:07 +0000 http://www.gilliganondata.com/?p=799#comment-95357 [...] terrific post from Tim Wilson outlines the different dimensions involved in measuring results, and provides some ideas on how to [...] [...] terrific post from Tim Wilson outlines the different dimensions involved in measuring results, and provides some ideas on how to [...]

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