Displaying All Posts Published in February 2011


Why Do We Want Benchmarks in the First Place? As Garrison Keillor says every week, in Lake Wobegon, “all the kids are above average.” If we can simply be “above average,” then we know we’re pulling away from mediocrity. And that’s what we want with benchmarks — we want to …

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[Updated on 2/17/2011 -- added the last section with additional information about Twitalyzer's Community measurement and a little additional nod to TweetReach.] A pretty intriguing post from Michael Healy came across the Twitterverse yesterday: #Measuring in 2010 — Analyzing the #measure Data of the Twitterati. What Michael did was take …

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Here’s a quick post sharing a printable reference for establishing clean, clear, and appropriate KPIs for a project. This was something that Matt Coen, one of my peers at Resource Interactive, and I developed in response to some internal requests coming out of a measurement class that we teach both internally and …

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