I’m now writing a monthly piece for Practical eCommerce, and the experience has been refreshing. At ACCELERATE in Chicago earlier this year, April Wilson‘s winning Super ACCELERATE session focused on digital analytics for smaller companies. Her point was that a lot of the online conversation about “#measure” (or “#msure”) focuses …
Displaying All Posts Published in June 2012
Last week, I found my dander elevated as I read Harnessing the Power of Social Media with Mark Schaefer. Schaefer knows his stuff when it comes to “influence,” and he recognizes that it is a messy, nuanced, multi-faceted topic — so much to the point that he wrote a book on …