Working for an agency that does exclusively digital marketing work, with a heavy emphasis on emerging channels such as mobile and social media, I’m constantly trying to figure out the best way to measure the effectiveness of the work we do in a way that is sufficiently meaningful that we …
Displaying All Posts Filed under the "Analysis" Category
I wrote the draft of this post back in August, but I never published it. With the upcoming #ACCELERATE event in San Francisco, and with what I hope is a Super Accelerate presentation by Michael Healy that will cover this topic (see his most recent blog post), it seemed like …
I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived on bookshelves at almost exactly the same time, I’ve also been working on putting some of Lovett’s ideas into action. …
Quite unintentionally, I stirred up a lengthy discussion last week with a blog post where I claimed that web analytics platforms were fundamentally broken. In hindsight, the title of the post was a bit flame-y (not by design — I dashed off a new title at the last minute after …
Avinash’s last post attempted to describe The Difference Between Web Reporting and Web Analysis. While I have some quibbles with the core content of the post — the difference between reporting and analysis — I take real issue with the general tone that “reporting = non-value-add data puking.” I’ve always felt …
I’ve hauled out this same anecdote off and on for the past decade: Back in the early aughts [I'm not Canadian, but I know a few of 'em], I was the business owner of the web analytics tool for a high tech B2B company. We were running Netgenesis (remember Netgenesis? …