Archive for the ‘Analysis’ Category

A Record-Setting Web Analytics Wednesday in Columbus with CRM Metrix

2nd February 2010 by Tim Wilson 1 Comment

Last week’s Columbus set a new record for the meetup — we had exactly FIFTY attendees, which was a great showing. Part of the large draw was undoubtedly the event sponsor, CRM Metrix (@crm_metrix on Twitter).
Pre-Meal Networking (and a Friendly Wave from Jonghee!)

Hemen Patel, CRM Metrix CTO, facilitated a lively discussion about incorporating the voice [...]

The Fun of Facebook Measurement

11th January 2010 by Tim Wilson 11 Comments

If you are a marketer, Facebook is important — the number of active users of the site exceeds the population of the United States, and it’s growth is going to do nothing but increase. Check out the Facebook statistics page for a slew of numbers that are all…big. Because of the growth of Facebook as [...]

The Spectrum of Data Sources for Marketers Is Wide (and Overwhelming)

14th December 2009 by Tim Wilson 1 Comment

I’ve been using an anecdote of late that Malcolm Gladwell supposedly related at a SAS user conference earlier this year: over the last 30 years, the challenge we face when it comes to using data to drive actions has fundamentally shifted from a challenge of “getting the right data” to “looking at an overwhelming array [...]

The Most Meaningful Insights Will Not Come from Web Analytics Alone

14th September 2009 by Tim Wilson 4 Comments

Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, on what tools are being used, on how the site being analyzed is built, on the company’s requirements/expectations for analytics, on the skillset of the [...]

Where BI Is Heading (Must Head) to Stay Relevant

7th July 2009 by Tim Wilson 1 Comment

I stumbled across a post by Don Campbell (CTO of BI and Performance Management at IBM — he was at Cognos when they got acquired) today that really got my gears turning. His 10 Red Hot BI Trends provide a lot of food for thought for a single post (for one thing, the post only lists [...]

What is “Analysis?”

5th May 2009 by Tim Wilson 1 Comment

Stephen Few had a recent post, Can Computers Analyze Data?, that started: “Since ‘business analytics’ has come into vogue, like all newly popular technologies, everyone is talking about it but few are defining what it is.” Few’s post was largely a riff off of an article by Merv Adrian on the BeyeNETWORK: Today’s ‘Analytic Applications’ — [...]

The Best Little Book on Data

5th March 2009 by Tim Wilson 7 Comments

How’s that for a book title? Would it pique your interest? Would you download it and read it? Do you have friends or co-workers who would be interested in it?
Why am I asking?
Because it doesn’t exist. Yet. Call it a working title for a project I’ve been kicking around in my head for a couple of years. In [...]

Performance Measurement vs. Analysis

15th February 2009 by Tim Wilson 3 Comments

I’ve picked up some new terminology over the course of the past few weeks thanks to an intermediate statistics class I’m taking. Specifically — what inspired this post — is the distinction between two types of statistical studies, as defined by one of the fathers of statisical process control, W. Edwards Deming. There’s a Wikipedia [...]

The “Right” Talent: an MVT-Meets-Fractional-Factorial-Design Anecdote

8th February 2009 by Tim Wilson 2 Comments

When it comes to business/management books, one of my favorites is First, Break All the Rules. When I first read it, it didn’t strike me as particularly profound. I was relatively new to managing people, and I was being “forced” to read it for an internal class, so my natural reaction was to view it [...]

“The Axiom of Research” and “The Axiom of Action”

16th December 2008 by Tim Wilson 1 Comment

I attended a one-day seminar today on “The Role of Statistical Concepts and Methods in Research” taught by Dr. Tom Bishop of The Ohio State University. Dr. Bishop heads up a pretty cool collaboration between Nationwide (all areas of the company, including Nationwide: Car Insurance) and OSU, and this seminar was one of the types [...]