Archive for the ‘Analysis’ Category

Integrated View of Visitors = Multiple Data Sources

22nd June 2010 by Tim Wilson No Comments

I attended the Foresee Results user summit last month, and John Lovett of Web Analytics Demystified was the keynote speaker. It’s a credit to my general lack of organization that I wasn’t aware he was going to be speaking, much less keynoting! John showed this diagram when discussing the importance of recognizing your capabilities: The diagram [...]

From Data to Action — The Many Flavors of Latency

9th June 2010 by Tim Wilson 3 Comments

I was flipping through the slides from a workshop that Teradata put on at The Ohio State University several months ago, and one of the diagrams jumped out and resonated with me. As I did some digging, it turns out this diagram has been floating around since at least 2004, if not for longer. It [...]

Answering the “Why doesn’t the data match?” Question

18th May 2010 by Tim Wilson 3 Comments

Anyone who has been working with web analytics for more than a week or two has inevitably asked or been asked to explain why two different numbers that “should” match don’t: Banner ad clickthroughs reported by the ad server don’t match the clickthroughs reported by the web analytics tool Visits reported by one web analytics [...]

A Record-Setting Web Analytics Wednesday in Columbus with CRM Metrix

2nd February 2010 by Tim Wilson 1 Comment

Last week’s Columbus set a new record for the meetup — we had exactly FIFTY attendees, which was a great showing. Part of the large draw was undoubtedly the event sponsor, CRM Metrix (@crm_metrix on Twitter). Pre-Meal Networking (and a Friendly Wave from Jonghee!) Hemen Patel, CRM Metrix CTO, facilitated a lively discussion about incorporating [...]

The Fun of Facebook Measurement

11th January 2010 by Tim Wilson 12 Comments

If you are a marketer, Facebook is important — the number of active users of the site exceeds the population of the United States, and it’s growth is going to do nothing but increase. Check out the Facebook statistics page for a slew of numbers that are all…big. Because of the growth of Facebook as [...]

The Spectrum of Data Sources for Marketers Is Wide (and Overwhelming)

14th December 2009 by Tim Wilson 1 Comment

I’ve been using an anecdote of late that Malcolm Gladwell supposedly related at a SAS user conference earlier this year: over the last 30 years, the challenge we face when it comes to using data to drive actions has fundamentally shifted from a challenge of “getting the right data” to “looking at an overwhelming array [...]

The Most Meaningful Insights Will Not Come from Web Analytics Alone

14th September 2009 by Tim Wilson 4 Comments

Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, on what tools are being used, on how the site being analyzed is built, on the company’s requirements/expectations for analytics, on the skillset of the [...]

Where BI Is Heading (Must Head) to Stay Relevant

7th July 2009 by Tim Wilson 1 Comment

I stumbled across a post by Don Campbell (CTO of BI and Performance Management at IBM — he was at Cognos when they got acquired) today that really got my gears turning. His 10 Red Hot BI Trends provide a lot of food for thought for a single post (for one thing, the post only lists [...]

What is “Analysis?”

5th May 2009 by Tim Wilson 1 Comment

Stephen Few had a recent post, Can Computers Analyze Data?, that started: “Since ‘business analytics’ has come into vogue, like all newly popular technologies, everyone is talking about it but few are defining what it is.” Few’s post was largely a riff off of an article by Merv Adrian on the BeyeNETWORK: Today’s ‘Analytic Applications’ — [...]

The Best Little Book on Data

5th March 2009 by Tim Wilson 7 Comments

How’s that for a book title? Would it pique your interest? Would you download it and read it? Do you have friends or co-workers who would be interested in it? Why am I asking? Because it doesn’t exist. Yet. Call it a working title for a project I’ve been kicking around in my head for a couple [...]