Three separate observations from three separate co-workers over the past two weeks all resonated with me when it comes to the fundamentals of effective analytics: As we discussed an internal “Analytics 101″ class – the bulk of the class focusses on the ins and outs of establishing clear objectives and …
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Last week was a little crazy on the Twitter front, with two related — but very different — analytics-oriented announcements hitting the ‘net within 24 hours of each other. Let’s take a look. Selling Tweet Access On Wednesday, Twitter announced they would be selling access to varying volumes of tweets, …
Many companies rely on some form of media mix modeling (or “marketing mix modeling”) to determine the optimal mix of their advertising spend. With the growth of “digital” media and the explosion of social media, these models are starting to break down. That puts many marketing executives in a tough …
In my last post, I grabbed tweets with the “#emetrics” hashtag and did some analysis on them. One of the comments on that post asked what social tools I use for analysis — paid and free. Getting a bit more focussed than that, I thought it might be interesting to …
Working in measurement and analytics at a digital marketing agency, I find myself working with a seemingly (at times) countless number of of technology platforms – most of them are measurement platforms (web analytics, social media analytics, online listening), but many of them are operational systems that, by their nature, …
I attended the Foresee Results user summit last month, and John Lovett of Web Analytics Demystified was the keynote speaker. It’s a credit to my general lack of organization that I wasn’t aware he was going to be speaking, much less keynoting! John showed this diagram when discussing the importance of …