I’m keeping the voting open for another week or so on my “choose a new profile picture” poll, so if you haven’t voted yet, please click over and do so. There’s a charitable donation (by me!) involved! “Privacy” is a hot topic in the world of marketing analytics, driven primarily …
Displaying All Posts Filed under the "Data Management" Category
Anyone who has been working with web analytics for more than a week or two has inevitably asked or been asked to explain why two different numbers that “should” match don’t: Banner ad clickthroughs reported by the ad server don’t match the clickthroughs reported by the web analytics tool Visits …
Stephen Few wrote a brilliant (and rather scathing) post recently: Big BI is Stuck: Illustrated by SAP BusinessObjects Explorer. In the post, he extensively quotes marketingspeak from various SAP executives and then picks apart their claims. He follows that part of the post with excerpts from a review of their …
I’ve been using an anecdote of late that Malcolm Gladwell supposedly related at a SAS user conference earlier this year: over the last 30 years, the challenge we face when it comes to using data to drive actions has fundamentally shifted from a challenge of “getting the right data” to …
Some definitions (courtesy of Wiktionary): status quo — the way things are, as opposed to the way they could be inertia — The property of a body that resists any change to its uniform motion cognitive dissonance — a conflict or anxiety resulting from inconsistencies between one’s beliefs and one’s actions or other …
Last week, I ended a post promising a future post on Type I vs. Type II errors when it comes to customer data management. I’ve found myself running into confusion on the distinction, with all customer data errors being treated as the same type, when they are not. Let’s Start …