I was in a presentation today where the presenter spoke enthusiastically and at length about how customer data is king — how companies that gather customer data (both explicit data provided by the customer, behavioral data collected about the customer, and external data acquired from third party sources) and put …
Displaying All Posts Filed under the "Data Management" Category
I stumbled across a March 2008 paper written by Mike Ferguson of Intelligent Business Strategies a couple of weeks ago that looked really interesting, and I finally got around to reading through it this weekend. First looks were not deceiving! The paper is Getting Started with Master Data Management. The …
There’s an interesting piece over at SearchCRM with three experts’ predictions for 2009. The first expert — Bill Band of Forrester Research — had an intriguing list of six trends he expects to see in 2009 in CRM suites. The three that really jumped out at me (the bold text …
Wow, has it ever been a while since I got a new post up. Three-part excuse: 1) Vacation that was wayyyy offline, 2) Vacation was proceeded by a crazy week on the road for business, and 3) I’ve been working on a post that’ll turn out to be three separate …
In Part I, I took a run at assessing a couple of the most popular baseball statics to see how they measured up as well-formed performance metrics. The other thought that has been running through my mind as I’ve been scoring my son’s baseball games has to do with data …
Talk about milking a topic in multiple channels! The Marketing News Radio interview I did on multidimensional lead scoring is now available. And…we’ve now added a “video white paper” to the mix, which you can view on the Bulldog Solutions web site [Update: since the redesign of the Bulldog Solutions …