Working for an agency that does exclusively digital marketing work, with a heavy emphasis on emerging channels such as mobile and social media, I’m constantly trying to figure out the best way to measure the effectiveness of the work we do in a way that is sufficiently meaningful that we …
Displaying All Posts Filed under the "Metrics" Category
I wrote the draft of this post back in August, but I never published it. With the upcoming #ACCELERATE event in San Francisco, and with what I hope is a Super Accelerate presentation by Michael Healy that will cover this topic (see his most recent blog post), it seemed like …
Facebook released its latest version of Facebook Insights last week, and that’s kicked off a slew of chatter and posts about the newly available metrics. Count this as another one of those. It’s partly an effort to visually represent the new metrics (which highlights some of the subtleties that are …
I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived on bookshelves at almost exactly the same time, I’ve also been working on putting some of Lovett’s ideas into action. …
John Lovett’s Social Media Metrics Secrets hit the bookshelves (Kindle-shelves) earlier this month, and it’s a must-read for anyone who is grappling with the world of social media measurement. It’s a hefty tome as business books go, in that Lovett comes at each of the different topics he covers from …
At least once a month, something comes up that reminds me of the power of applying the lens of gamification to campaign planning. While slightly off topic for this blog (I’ll touch on measurement towards the end), it’s something that continues to rattle around in my skull, so I might …