We tried a new format at last week’s Columbus Web Analytics Wednesday, in that we had three completely unrelated presentations, and we kept the entire presentation period to right at a half hour. Mathematically, that gave us 10 minutes per presentation, and we split the time between formal presenting and …
Displaying All Posts Filed under the "Metrics" Category
Why Do We Want Benchmarks in the First Place? As Garrison Keillor says every week, in Lake Wobegon, “all the kids are above average.” If we can simply be “above average,” then we know we’re pulling away from mediocrity. And that’s what we want with benchmarks — we want to …
Here’s a quick post sharing a printable reference for establishing clean, clear, and appropriate KPIs for a project. This was something that Matt Coen, one of my peers at Resource Interactive, and I developed in response to some internal requests coming out of a measurement class that we teach both internally and …
I’ve officially succumbed to the Blog an Intriguing Title Syndrome (BITS). My payback for that, I suppose, is that I’ve blown the SEO power of my <h2> tags, my <title> tag, and keywords in the URL such that almost certainly no one who would actually be interested in this post …
Fast Company published a lengthy article last November titled The Future of Advertising, and it’s a good read. It traces the evolution of the advertising industry over the past 50 years, and it does a great job of assessing the business model(s) that have worked over time and why. That all …
Three separate observations from three separate co-workers over the past two weeks all resonated with me when it comes to the fundamentals of effective analytics: As we discussed an internal “Analytics 101″ class – the bulk of the class focusses on the ins and outs of establishing clear objectives and …