Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire to do so shines an interesting light on the way that social media has blurred the concept of a “web site.” Back in the day, [...]
In my last post, one of the challenges I described was that it was impossible to get a good read on the number of impressions a brand was garnering from their fan page status updates — a status update on a fan page appears in the live feeds of the page’s fan…assuming the fan hasn’t [...]
I’ve been using an anecdote of late that Malcolm Gladwell supposedly related at a SAS user conference earlier this year: over the last 30 years, the challenge we face when it comes to using data to drive actions has fundamentally shifted from a challenge of “getting the right data” to “looking at an overwhelming array [...]
Last night was another great Web Analytics Wednesday in Columbus, courtesy of the Web Analytics Wednesday Global Sponsors (Web Analytics Demystified, SiteSpect, Coremetrics, and IQ Workforce). We had a respectable turnout of ~25 people (not including children) and a great time! And, all the better, I got to blind people with the flash on my [...]
Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, on what tools are being used, on how the site being analyzed is built, on the company’s requirements/expectations for analytics, on the skillset of the [...]
Last night was the monthly Columbus Web Analytics Wednesday at Barley’s Smokehouse and Brewpub, and we were fortunate to have Webtrends sponsor for the second time this year! This time, we managed to get it scheduled in a way that lined up with Noé Garcia’s travel plans, so he wore the dual crown of “Traveled Farthest [...]
Another month, another Web Analytics Wednesday (WAW) in Columbus. We had two sponsors — both the Web Analytics Wednesday Global Sponsors and Lightbulb Interactive, which was nifty. And, we headed back to O’Shaughnessy’s Public House because, by golly, we just knew if we gave them enough chances they could get up to batting .500 when it [...]
Yesterday, I wrote about my beef with the popular cliché that “ROI for social media is Return on Influence.” This latest take was prompted by Connie Bensen’s ROI of a Community Manager post that has some great thoughts when it comes to measuring the value of social media.
As I put in my last post, quantifying [...]
I’ve taken a run at this before…but my assertion that the emperor has no clothes didn’t stick. Either that, or the dozens of people who read this blog simply agree with me in principle, but don’t really think it’s worth the effort to raise a stink.
Regardless, I’m not quite ready to let it go. And [...]
And…it’s the monthly installment of “Don’t These People Know that Wednesday Comes After Tuesday?” Also known as “Web Analytics Wednesday (on Tuesday) in Columbus.” This month’s event was graciously sponsored by Coremetrics.
We had a record turnout (um…by one), with participants from Victoria’s Secret, DSW, ECNext, ForeSee (all the way from Motor City!), Lightbulb Interactive, Highlights [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.