Gilligan on Data by Tim Wilson

All sorts of agencies, social media technology companies, and analyst firms have hit on a lead generation gold mine: write a paper, conduct a webinar, or host an event that includes “ROI” and “social media” in any combination with any set of connecting articles and prepositions, and the masses will come! The beauty of B2B [...]

At least once a week in my role at Resource Interactive, I get asked some flavor of this basic question: “How do I measure the impact of my digital/social media investment?” It’s a fair question, but the answer (or, in some cases, the impetus for the question) is complicated and, often, is related to the [...]

Hubspot released a new ebook a couple of weeks ago, compiled and edited by the Who’s Blogging What folk, with yours truly contributing the Facebook measurement chapter. It’s behind a registration page, but it’s a good 30-page read. Topics covered include: Creating a Facebook Page Examples of Effective Pages Six Ways to Get Found on [...]

I attended the Foresee Results user summit last month, and John Lovett of Web Analytics Demystified was the keynote speaker. It’s a credit to my general lack of organization that I wasn’t aware he was going to be speaking, much less keynoting! John showed this diagram when discussing the importance of recognizing your capabilities: The diagram [...]

At Resource Interactive, our clients frequently ask us, “What social media tools do you recommend?” It’s a tricky question for a couple of reasons: Every time we’re asked, the request seems to come from a client with an entirely unique set of social media “tool” needs There are somewhere between an oodle and a gazillion [...]

Earlier this week, I attended the Digital Media Measurement and Pricing Summit put on by The Strategy Institute and walked away with some real clarity about some realities of online marketing measurement. The conference, which was relatively small (less than 100 attendees) had a top-notch line-up, with presenters and panelists representing senior leadership at first-rate [...]

I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire to do so shines an interesting light on the way that social media has blurred the concept of a “web site.” Back in the day, [...]

In my last post, one of the challenges I described was that it was impossible to get a good read on the number of impressions a brand was garnering from their fan page status updates — a status update on a fan page appears in the live feeds of the page’s fan…assuming the fan hasn’t [...]

I’ve been using an anecdote of late that Malcolm Gladwell supposedly related at a SAS user conference earlier this year: over the last 30 years, the challenge we face when it comes to using data to drive actions has fundamentally shifted from a challenge of “getting the right data” to “looking at an overwhelming array [...]

Last night was another great Web Analytics Wednesday in Columbus, courtesy of the Web Analytics Wednesday Global Sponsors (Web Analytics Demystified, SiteSpect, Coremetrics, and IQ Workforce). We had a respectable turnout of ~25 people (not including children) and a great time! And, all the better, I got to blind people with the flash on my [...]