Oh, Facebook. Facebook, Facebook, Facebook. Ours is a tumultuous relationship of unrequited frustration, is it not? I am an analyst, therefore (apparently), you scorn me. And, by “scorn,” I mean “ignore.” You never responded to my letter last year. You don’t return my calls. (Well, that’s not entirely true: you put …
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If you’re reading this post on the site itself (as opposed to via RSS or email), and if you’ve been to the site much in the past, then you’ll notice the design of the site has been completely overhauled. This was one of my goals for my weeklong holiday break…and …
This is the last post in an informal 3-part series covering what Mike Amer, a fellow analyst at Resource Interactive, and I have arrived at when it comes to understanding and using the latest release of Facebook Insights. In this post, I’ll cover what metrics we’re generally gravitating towards as …
In my last post, I provided an update as to how to interpret the primary measures and dimensions (organic/paid/viral) that are available in the latest iteration of Facebook Insights. While digging into those dimensions, my fellow Resource Interactive analyst, Mike Amer, stumbled across some mild unpleasantries that don’t quite square …
When the latest Facebook Insights was released, I quickly put up a post that both tried to explain the new metrics that became available and proposed some probable KPIs. Well, a few months have passed, Facebook has quietly rolled out some changes to Facebook Insights, and we’ve gotten a chance …
On Friday, November 19, 2011, the good folk over at Web Analytics Demystified experimented with a new format for a digital analytics conference, dubbed #ACCELERATE. The key features of the event: It was entirely free to attendees (it was sponsored by Tealeaf, OpinionLab, and Ensighten) It lasted a single day It had two distinct presentation …