Displaying All Posts Filed under the "Social Media" Category


Every year, it seems, I hit a point where every analyst I know is dropping the question, “Are you going to Summit?” (“Summit” of course, is industry shorthand for Adobe Digital Marketing Summit.) For years, my shoulders have sagged each time the question is asked as I’ve responded, “Not this year.” But…this …

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I’m now writing a monthly piece for Practical eCommerce, and the experience has been refreshing. At ACCELERATE in Chicago earlier this year, April Wilson‘s winning Super ACCELERATE session focused on digital analytics for smaller companies. Her point was that a lot of the online conversation about “#measure” (or “#msure”) focuses …

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