Although Facebook has unofficially admitted that there seems to be little rhyme or reason these days when it comes to the time of day or day of week when a brand posts content on their page, it’s still worth doing a quick analysis to see if this is, indeed, the …
Displaying All Posts Filed under the "Facebook Insights" Category
Oh, Facebook. Facebook, Facebook, Facebook. Ours is a tumultuous relationship of unrequited frustration, is it not? I am an analyst, therefore (apparently), you scorn me. And, by “scorn,” I mean “ignore.” You never responded to my letter last year. You don’t return my calls. (Well, that’s not entirely true: you put …
This is the last post in an informal 3-part series covering what Mike Amer, a fellow analyst at Resource Interactive, and I have arrived at when it comes to understanding and using the latest release of Facebook Insights. In this post, I’ll cover what metrics we’re generally gravitating towards as …
In my last post, I provided an update as to how to interpret the primary measures and dimensions (organic/paid/viral) that are available in the latest iteration of Facebook Insights. While digging into those dimensions, my fellow Resource Interactive analyst, Mike Amer, stumbled across some mild unpleasantries that don’t quite square …
When the latest Facebook Insights was released, I quickly put up a post that both tried to explain the new metrics that became available and proposed some probable KPIs. Well, a few months have passed, Facebook has quietly rolled out some changes to Facebook Insights, and we’ve gotten a chance …
Facebook released its latest version of Facebook Insights last week, and that’s kicked off a slew of chatter and posts about the newly available metrics. Count this as another one of those. It’s partly an effort to visually represent the new metrics (which highlights some of the subtleties that are …