I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived on bookshelves at almost exactly the same time, I’ve also been working on putting some of Lovett’s ideas into action. …
Displaying All Posts Filed under the "Facebook Insights" Category
We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing in general). With almost 50 attendees, we were, as best as I can tell, tied with the largest turnout we’ve …
Fundamental marketing measurement best practices apply to social media as much as they apply to email marketing and web site analytics. It all begins with clear objectives and well-formed key performance indicators (KPIs). The metrics that are actually available are irrelevant when it comes to establishing clear objectives, but they …
Update: More Facebook Insights updates rolling out, and, so far, they are buggy: Facebook Quietly Updates Insights to Show Real-Time Data on Page Posts, Bugs Appear. Dear Facebook, I really want to stay your friend, you see, but I’m an analyst. I’m someone who daily gets asked by marketers: “How …
At least once a week in my role at Resource Interactive, I get asked some flavor of this basic question: “How do I measure the impact of my digital/social media investment?” It’s a fair question, but the answer (or, in some cases, the impetus for the question) is complicated and, …
Hubspot released a new ebook a couple of weeks ago, compiled and edited by the Who’s Blogging What folk, with yours truly contributing the Facebook measurement chapter. It’s behind a registration page, but it’s a good 30-page read. Topics covered include: Creating a Facebook Page Examples of Effective Pages Six …