Working for an agency that does exclusively digital marketing work, with a heavy emphasis on emerging channels such as mobile and social media, I’m constantly trying to figure out the best way to measure the effectiveness of the work we do in a way that is sufficiently meaningful that we …
Displaying All Posts Filed under the "Social Media" Category
Facebook released its latest version of Facebook Insights last week, and that’s kicked off a slew of chatter and posts about the newly available metrics. Count this as another one of those. It’s partly an effort to visually represent the new metrics (which highlights some of the subtleties that are …
I’ve had a couple of situations in the past few weeks where I’ve found myself explaining how QR codes work and what can/cannot be tracked under what situations. To whit, this post focuses on tracking considerations — not the what and why of QR codes themselves. This is an “…on …
I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived on bookshelves at almost exactly the same time, I’ve also been working on putting some of Lovett’s ideas into action. …
John Lovett’s Social Media Metrics Secrets hit the bookshelves (Kindle-shelves) earlier this month, and it’s a must-read for anyone who is grappling with the world of social media measurement. It’s a hefty tome as business books go, in that Lovett comes at each of the different topics he covers from …
Quite unintentionally, I stirred up a lengthy discussion last week with a blog post where I claimed that web analytics platforms were fundamentally broken. In hindsight, the title of the post was a bit flame-y (not by design — I dashed off a new title at the last minute after …