I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived on bookshelves at almost exactly the same time, I’ve also been working on putting some of Lovett’s ideas into action. …
Displaying All Posts Filed under the "Social Media" Category
John Lovett’s Social Media Metrics Secrets hit the bookshelves (Kindle-shelves) earlier this month, and it’s a must-read for anyone who is grappling with the world of social media measurement. It’s a hefty tome as business books go, in that Lovett comes at each of the different topics he covers from …
Quite unintentionally, I stirred up a lengthy discussion last week with a blog post where I claimed that web analytics platforms were fundamentally broken. In hindsight, the title of the post was a bit flame-y (not by design — I dashed off a new title at the last minute after …
At least once a month, something comes up that reminds me of the power of applying the lens of gamification to campaign planning. While slightly off topic for this blog (I’ll touch on measurement towards the end), it’s something that continues to rattle around in my skull, so I might …
We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing in general). With almost 50 attendees, we were, as best as I can tell, tied with the largest turnout we’ve …
TweetReach has started up a new interview series on their blog called TakeFive with TweetReach. The goal of the series is to “provide insight and commentary from notable members of the social media analytics and measurement community, with the goal of facilitating an ongoing conversation around all things measurement.” I’m …