Displaying All Posts Filed under the "Twitter" Category


I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived on bookshelves at almost exactly the same time, I’ve also been working on putting some of Lovett’s ideas into action. …

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TweetReach has started up a new interview series on their blog called TakeFive with TweetReach. The goal of the series is to “provide insight and commentary from notable members of the social media analytics and measurement community, with the goal of facilitating an ongoing conversation around all things measurement.” I’m …

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