In yesterday’s post, I laid out a framework of measurement tools for social media measurement and analysis. This post goes a little deeper into how I see the relationship between the two twitter tools I listed there: Twitalyzer and TweetReach. Let’s say you’re Chipotle. You’re not nearly as awesome as Freebirds, …
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Fundamental marketing measurement best practices apply to social media as much as they apply to email marketing and web site analytics. It all begins with clear objectives and well-formed key performance indicators (KPIs). The metrics that are actually available are irrelevant when it comes to establishing clear objectives, but they …
[Updated on 2/17/2011 -- added the last section with additional information about Twitalyzer's Community measurement and a little additional nod to TweetReach.] A pretty intriguing post from Michael Healy came across the Twitterverse yesterday: #Measuring in 2010 — Analyzing the #measure Data of the Twitterati. What Michael did was take …
Resource Interactive evaluated the Super Bowl ads this year from a digital and social media perspective — how well did the ads integrate with digital channels (web sites, social media, mobile, and overall user experience) before and during the game. I got tapped to pull some hard data. It was …
I’ve hauled out this same anecdote off and on for the past decade: Back in the early aughts [I'm not Canadian, but I know a few of 'em], I was the business owner of the web analytics tool for a high tech B2B company. We were running Netgenesis (remember Netgenesis? …
<Standard “good golly I haven’t been blogging with my planned weekly frequency / been busy / try to get back on track in 2011″ disclaimer omitted> Update: This update almost warrants deleting this entire post…but I’m going to leave it up, anyway. See Michele Hinojosa’s link in the comment for …