Displaying All Posts Filed under the "TweetReach" Category


TweetReach has started up a new interview series on their blog called TakeFive with TweetReach. The goal of the series is to “provide insight and commentary from notable members of the social media analytics and measurement community, with the goal of facilitating an ongoing conversation around all things measurement.” I’m …

Read More »

In yesterday’s post, I laid out a framework of measurement tools for social media measurement and analysis. This post goes a little deeper into how I see the relationship between the two twitter tools I listed there: Twitalyzer and TweetReach. Let’s say you’re Chipotle. You’re not nearly as awesome as Freebirds, …

Read More »

Fundamental marketing measurement best practices apply to social media as much as they apply to email marketing and web site analytics. It all begins with clear objectives and well-formed key performance indicators (KPIs). The metrics that are actually available are irrelevant when it comes to establishing clear objectives, but they …

Read More »

[Updated on 2/17/2011 — added the last section with additional information about Twitalyzer’s Community measurement and a little additional nod to TweetReach.] A pretty intriguing post from Michael Healy came across the Twitterverse yesterday: #Measuring in 2010 — Analyzing the #measure Data of the Twitterati. What Michael did was take …

Read More »