Displaying All Posts Filed under the "Twitalyzer" Category


In yesterday’s post, I laid out a framework of measurement tools for social media measurement and analysis. This post goes a little deeper into how I see the relationship between the two twitter tools I listed there: Twitalyzer and TweetReach. Let’s say you’re Chipotle. You’re not nearly as awesome as Freebirds, …

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Fundamental marketing measurement best practices apply to social media as much as they apply to email marketing and web site analytics. It all begins with clear objectives and well-formed key performance indicators (KPIs). The metrics that are actually available are irrelevant when it comes to establishing clear objectives, but they …

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[Updated on 2/17/2011 — added the last section with additional information about Twitalyzer’s Community measurement and a little additional nod to TweetReach.] A pretty intriguing post from Michael Healy came across the Twitterverse yesterday: #Measuring in 2010 — Analyzing the #measure Data of the Twitterati. What Michael did was take …

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