Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire to do so shines an interesting light on the way that social media has blurred the concept of a “web site.” Back in the day, [...]
I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs and interactive elements on Facebook pages. But, as I started thinking through that content, I realized that I needed to back up and make sure [...]
It’s been a crazy month work-wise. As a result, I’ve been chalking up thoughts in my head that I’d love to get written down. One of those thoughts is actually around time management and prioritization, which I’ve been pondering in the context of, among other things, my blogging…but that’s not the subject of this post!
Following [...]
Last week’s Columbus set a new record for the meetup — we had exactly FIFTY attendees, which was a great showing. Part of the large draw was undoubtedly the event sponsor, CRM Metrix (@crm_metrix on Twitter).
Pre-Meal Networking (and a Friendly Wave from Jonghee!)
Hemen Patel, CRM Metrix CTO, facilitated a lively discussion about incorporating the voice [...]
If you are a marketer, Facebook is important — the number of active users of the site exceeds the population of the United States, and it’s growth is going to do nothing but increase. Check out the Facebook statistics page for a slew of numbers that are all…big. Because of the growth of Facebook as [...]
I’ve been using an anecdote of late that Malcolm Gladwell supposedly related at a SAS user conference earlier this year: over the last 30 years, the challenge we face when it comes to using data to drive actions has fundamentally shifted from a challenge of “getting the right data” to “looking at an overwhelming array [...]
Last week was our monthly Web Analytics Wednesday in Columbus. Foresee Results sponsored the event and provided a highly engaging speaker: Kevin Ertell, Foresee’s VP of Retail Strategy and the blogger behind Retail: Shaken Not Stirred.
We had a good crowd — just under 30 people — and we did our usual half-hour of networking before [...]
Last week’s Columbus Web Analytics Wednesday had something of an odd vibe, but it was also one of the most tactically informative ones that we’ve had to date! The crowd was smaller than usual — 18 attendees — due to a confluence of factors ranging from the influenza virus (not H1N1, as far as I [...]
Last night was another great Web Analytics Wednesday in Columbus, courtesy of the Web Analytics Wednesday Global Sponsors (Web Analytics Demystified, SiteSpect, Coremetrics, and IQ Workforce). We had a respectable turnout of ~25 people (not including children) and a great time! And, all the better, I got to blind people with the flash on my [...]
Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, on what tools are being used, on how the site being analyzed is built, on the company’s requirements/expectations for analytics, on the skillset of the [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.