Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
At least once a week in my role at Resource Interactive, I get asked some flavor of this basic question: “How do I measure the impact of my digital/social media investment?” It’s a fair question, but the answer (or, in some cases, the impetus for the question) is complicated and, often, is related to the [...]
I attended the Foresee Results user summit last month, and John Lovett of Web Analytics Demystified was the keynote speaker. It’s a credit to my general lack of organization that I wasn’t aware he was going to be speaking, much less keynoting! John showed this diagram when discussing the importance of recognizing your capabilities: The diagram [...]
Columbus Web Analytics Wednesday was last week — sponsored by Omniture, an Adobe company, and the topic wound up being “Facebook Measurement” (deck at the end of this post). For some reason, Monish Datta cropped up — prominently — in half of the pictures I took while floating around the room. In my never-ending quest [...]
We’ve been talking about trying to pull this off for a while, but it looks like it’s going to finally happen! We’re excited to announce that for June’s event, we’ll be bringing together the Columbus and Cincinnati Web Analytics Wednesday groups! Join us on Wednesday, June 23, 2010 on the roof of 720 E. Pete [...]
Earlier this week, I attended the Digital Media Measurement and Pricing Summit put on by The Strategy Institute and walked away with some real clarity about some realities of online marketing measurement. The conference, which was relatively small (less than 100 attendees) had a top-notch line-up, with presenters and panelists representing senior leadership at first-rate [...]
We had a fantastic Web Analytics Wednesday last week in Columbus, sponsored by (Adobe) Omniture, with just under 50 attendees! Darren “DJ” Johnson was the presenter, and he spoke about web site optimization (kicking off with a riff of how “optimization” is an over-used word!). I, unfortunately, forgot my “good” camera, which means my photojournalism duties [...]
I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire to do so shines an interesting light on the way that social media has blurred the concept of a “web site.” Back in the day, [...]
I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs and interactive elements on Facebook pages. But, as I started thinking through that content, I realized that I needed to back up and make sure [...]
It’s been a crazy month work-wise. As a result, I’ve been chalking up thoughts in my head that I’d love to get written down. One of those thoughts is actually around time management and prioritization, which I’ve been pondering in the context of, among other things, my blogging…but that’s not the subject of this post! [...]
Last week’s Columbus set a new record for the meetup — we had exactly FIFTY attendees, which was a great showing. Part of the large draw was undoubtedly the event sponsor, CRM Metrix (@crm_metrix on Twitter). Pre-Meal Networking (and a Friendly Wave from Jonghee!) Hemen Patel, CRM Metrix CTO, facilitated a lively discussion about incorporating [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.