We blew past our previous attendance record at the latest Columbus Web Analytics Wednesday, and the speaker did not disappoint! We were fortunate to have Eric Peterson in town and extremely lucky to have Foresee as our sponsor — covering the food and drink for a larger-than-initially-predicted turnout, as well as …
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I’m starting to think that page overlays are the new page-level clickstream — they’re what well-meaning-but-inexperienced business users see in their minds’ eyes as a quick and clear path to deep insights when, generally, they are not. I’ve had a couple of clients over the last year ask for overlays …
Having recently become a Google Analytics Certified Partner, we got to participate in our first Partner Summit out in Mountainview, California, last week. It was unfortunate that the conference conflicted with Semphonic’s XChange conference (There really aren’t that many digital analytics conferences, are there? Maybe I should publish a proposed schedule …
Quite unintentionally, I stirred up a lengthy discussion last week with a blog post where I claimed that web analytics platforms were fundamentally broken. In hindsight, the title of the post was a bit flame-y (not by design — I dashed off a new title at the last minute after …
Farris Khan, Analytics Lead at ProQuest and Chevy Volt ponderer extraordinaire, tweeted the question that we bandy about over cocktails in hotel bars the world over during any analytics gathering: His tweet came on the heels of the latest Beyond Web Analytics podcast (Episode 48), in which hosts Rudi Shumpert …
If you are in the habit of reading blogs by digital analytics guys who really know what they’re talking about, then you already read Adam Greco‘s (of Web Analytics Demystified) and Gary Angel‘s (of Semphonic) blogs. The two of them have had an interesting debate over the past few weeks. A …