Quite unintentionally, I stirred up a lengthy discussion last week with a blog post where I claimed that web analytics platforms were fundamentally broken. In hindsight, the title of the post was a bit flame-y (not by design — I dashed off a new title at the last minute after …
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Farris Khan, Analytics Lead at ProQuest and Chevy Volt ponderer extraordinaire, tweeted the question that we bandy about over cocktails in hotel bars the world over during any analytics gathering: His tweet came on the heels of the latest Beyond Web Analytics podcast (Episode 48), in which hosts Rudi Shumpert …
If you are in the habit of reading blogs by digital analytics guys who really know what they’re talking about, then you already read Adam Greco‘s (of Web Analytics Demystified) and Gary Angel‘s (of Semphonic) blogs. The two of them have had an interesting debate over the past few weeks. A …
We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing in general). With almost 50 attendees, we were, as best as I can tell, tied with the largest turnout we’ve …
This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Google Analytics and are trying to wrap your head around Adobe Omniture (Adobiture) Sitecatalyst “events,” read on! This is …
This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Adobe Omniture (Adobiture) Sitecatalyst and are trying to wrap your head around Google Analytics “events,” read on! This is the post for …