Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
When I describe to someone how and where analytics delivers value, I break it down into four different areas. They’re each distinct, but they are also interrelated. A Venn diagram isn’t the perfect representation, but it’s as close as I can get: Earlier this year, I wrote about the three-legged stool of …
I’ve become enamored with the “10 tips” format for organizing information (thank you, ACCELERATE), and I’ve had a couple of recent situations where people I know have asked for my advice on getting rolling with or successfully sustaining Web Analytics Wednesdays. A couple of years ago, someone actually tried to get …
This will be a quick little post as I try to pull together what seems to be an emerging theme in the digital analytics space. In a post late last year, I wrote: I haven’t attended a single conference in the last 18 months where one of the sub-themes of …
I’ve been thinking a bit of late about the different aspects of social media data. This was triggered by a few different things: Paul Phillips of Causata spoke at eMetrics in San Francisco, and his talk was about leveraging data from customer touchpoints across multiple channels to provide better customer …
Several weeks ago, Stéphane Hamel wrote a post that got me all re-smitten with his thought process. In the post, he postulated that there are three heads of online analytics. He covered three different skillsets needed to effectively conduct online analytics: business acumen, technical (tools) knowledge, and analysis. And, he made …
Although Facebook has unofficially admitted that there seems to be little rhyme or reason these days when it comes to the time of day or day of week when a brand posts content on their page, it’s still worth doing a quick analysis to see if this is, indeed, the …
I got into a discussion of sampling in Google Analytics with SEO expert and Web PieRat Jill Kocher earlier this year, which led to some profile/filter noodling that seemed worth sharing. Specifically, Jill and I were discussing how, in the world of search engine optimization — where the long tail can be …
Oh, Facebook. Facebook, Facebook, Facebook. Ours is a tumultuous relationship of unrequited frustration, is it not? I am an analyst, therefore (apparently), you scorn me. And, by “scorn,” I mean “ignore.” You never responded to my letter last year. You don’t return my calls. (Well, that’s not entirely true: you put …
If you’re reading this post on the site itself (as opposed to via RSS or email), and if you’ve been to the site much in the past, then you’ll notice the design of the site has been completely overhauled. This was one of my goals for my weeklong holiday break…and …
This is the last post in a 10-post series on tips for effective presentations. For an explanation as to why I’m adding this series to a data-oriented blog, see the intro to the first post in the series. To view other tips in the series, click here. Tip No. 10: Respect the …
This is the ninth post in a 10-post series on tips for effective presentations. For an explanation as to why I’m adding this series to a data-oriented blog, see the intro to the first post in the series. To view other tips in the series, click here. Tip No. 9: Make it …
This is the eighth post in a 10-post series on tips for effective presentations. For an explanation as to why I’m adding this series to a data-oriented blog, see the intro to the first post in the series. To view other tips in the series, click here. Tip No. 8: We Have …