Gilligan on Data by Tim Wilson

I’m finding myself in a lot of conversations where I’m explaining the difference between “outputs” and “outcomes.” It’s a distinction that can go a long way when it comes to laying out a measurement strategy. It’s also a distinction that can seem incredibly academic and incredibly boring. To the unenlightened!
Outputs are simply things that happened [...]

My posts have gotten pretty sporadic (…again, sadly), and I’ll once again play the “lotta’ stuff goin’ on” card. Fortunately, it’s mostly fun stuff, but it does mean I’ve got a couple of posts written in my head that haven’t yet gotten digitized and up on the interweb. This post is one of them.
As I [...]

Stephen Few had a recent post, Can Computers Analyze Data?, that started: “Since ‘business analytics’ has come into vogue, like all newly popular technologies, everyone is talking about it but few are defining what it is.” Few’s post was largely a riff off of an article by Merv Adrian on the BeyeNETWORK: Today’s ‘Analytic Applications’ — [...]

Avinash Kaushik has a great post today titled The “Action Dashboard” (An Alternative to Crappy Dashboards. As usual, Avinash is spot-on with his observations about how to make data truly useful. He provides a pretty interesting 4-quadrant dashboard framework (as a transitional step to an even more powerful dashboard). I’ve gotten red in the face [...]

The topic of “Marketing ROI” has crossed my inbox and feed reeder on several different fronts over the past few weeks. I don’t know if the subject actually has peaks and valleys, or if it’s just that my biorhythms periodically hit a point where the subject seems to bubble up in my consciousness.
The good news [...]