Having recently become a Google Analytics Certified Partner, we got to participate in our first Partner Summit out in Mountainview, California, last week. It was unfortunate that the conference conflicted with Semphonic’s XChange conference (There really aren’t that many digital analytics conferences, are there? Maybe I should publish a proposed schedule …
Displaying All Posts Tagged as "avinash-kaushik"
Avinash’s last post attempted to describe The Difference Between Web Reporting and Web Analysis. While I have some quibbles with the core content of the post — the difference between reporting and analysis — I take real issue with the general tone that “reporting = non-value-add data puking.” I’ve always felt …
I’m finding myself in a lot of conversations where I’m explaining the difference between “outputs” and “outcomes.” It’s a distinction that can go a long way when it comes to laying out a measurement strategy. It’s also a distinction that can seem incredibly academic and incredibly boring. To the unenlightened! …
My posts have gotten pretty sporadic (…again, sadly), and I’ll once again play the “lotta’ stuff goin’ on” card. Fortunately, it’s mostly fun stuff, but it does mean I’ve got a couple of posts written in my head that haven’t yet gotten digitized and up on the interweb. This post …
Stephen Few had a recent post, Can Computers Analyze Data?, that started: “Since ‘business analytics’ has come into vogue, like all newly popular technologies, everyone is talking about it but few are defining what it is.” Few’s post was largely a riff off of an article by Merv Adrian on the …
Avinash Kaushik has a great post today titled The “Action Dashboard” (An Alternative to Crappy Dashboards. As usual, Avinash is spot-on with his observations about how to make data truly useful. He provides a pretty interesting 4-quadrant dashboard framework (as a transitional step to an even more powerful dashboard). I’ve …